Latest Blog Entries...
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Written by Administrator
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Friday, 14 November 2008 17:09 |
So, your business has a website - and you want it to start developing business for you? It isn't enough just to develop a business website and hope that people will come. Unfortunately, the Field of Dream days are long gone.
At the same time, the opportunies available online are phenominal and can quickly drive money down to the bottom-line. There are a number of techniques, tips, and strategies in developing your business website. Today, I want to focus on one that I find is often overlooked - Defining The Purpose of Your Website
Does your website have a clearly defined purpose? Does that purpose drive the decisions as to what you add to your site and what you don't? Too often, the answer to these questions is, no. Without a purpose, your website is going to have a hard time bringing any measurable and meaningful results for your business.
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Last Updated on Friday, 14 November 2008 18:08 |
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Written by Administrator
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Sunday, 09 November 2008 00:34 |
 Developing a well thought out unique selling proposition (USP) is vital for any business - and even more so when you go online and start competing with the entire world. I want to take some time and walk/talk through the steps of developing your unique selling proposition.
First - we have to fully understand what a unique selling proposition is. Lets break it down into its parts and then see how they all fit together.
Unique - having no like or equal; unparalleled; incomparable: Bach was unique in his handling of counterpoint. (from dictionary.com)
Selling - of or pertaining to a sale or sales: the selling price of oranges. (from dictionary.com)
Proposition - the act of offering or suggesting something to be considered, accepted, adopted, or done. (from dictionary.com)
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Last Updated on Sunday, 09 November 2008 22:38 |
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Written by Administrator
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Tuesday, 04 November 2008 02:16 |
 I have come across a number of businesses wondering about how to market their business online. One way of doing this is through Article Marketing. Article Marketing creates backlinks, allows you to target particular keywords, and can create additional doorways to your site - the more doors, the more likely someone will find you!
When it comes to article marketing, I am a big fan of ezinearticles.com. There are a number of others that are noteworthy. The reason that I like EzineArticles so much is because they keep the quality high and therefore it ranks well in Google. Believe it or not, a well written article can get to the front page of Google for a particular term in no time at all.
So, how do you use this?
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Last Updated on Tuesday, 04 November 2008 02:34 |
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Written by Administrator
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Thursday, 25 September 2008 16:53 |
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After about a month of development, the new site is ready to go. Today is the day! It is nice to be live. There are plenty of areas that we will continue to define and expand upon - trying our best to bring an easy approach to web design - both custom and template - to help businesses get their site up and running. It is always better to have a web site online with the basics than to have nothing. Enjoy the site!
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